Our Philosophy

The values of individuals in organisations are fundamental in guiding them through an unpredictable and rapidly changing world. At Cause Analytics we know the methods of our business will, and should, experience constant change. Anticipating change is vital for success. However, our vision, mission and values, are constants because these principles are based on basic truths.

Cause Analytics is a mission-driven organisation with a clearly defined set of values. We encourage our team to have a strong sense of purpose, a high level of self-esteem and the capacity to think clearly and logically.

We believe that competitive advantage is largely in the minds of our team as represented by their capacity to turn rational ideas into action towards the accomplishment of our mission.

Co-Founders, Cause Analytics Limited


Cause Analytics is founded on ten core values. These values extend from our belief that ideas matter and that the values and character of individuals is of critical significance, especially to our customers.

The Ten Values

  1. Reality
  2. Reason
  3. Independent Thinking
  4. Productivity
  5. Honesty
  6. Integrity
  7. Justice
  8. Pride
  9. Self-Esteem
  10. Teamwork


Cause Analytics is an organisation committed to its core values. We believe that these concepts will give you an understanding of how we live these values throughout our organisation.

  • Customer Driven
  • Quality Oriented
  • Efficient
  • Growing Both Our Business and Our People
  • Continuous Improvement
  • Objective Decision Making
  • Cause Analytics Management Style
  • Cause Analytics Management Concept
  • Attributes Of An Outstanding Cause Analytics Team Member
  • Cause Analytics Positive Attitude
  • Cause Analytics Obligations To Its Team Members
  • Virtues Of An Outstanding Credit Culture


Cause Analytics' values form the foundation of the way we do business. Our vision, our mission, and our statement of purpose help to articulate how those values guide our relationships with our customers.

Our Vision

To be the best business intelligence service provider possible.

Our Mission

To make the world a better place to live by:
  1. Helping our customers achieve economic success and financial security;
  2. Creating a place where our team members can learn, grow and be fulfilled in their work;
  3. Making the communities in which we work better places to be;
  4. Thereby, optimising the long-term return to our shareholders, while providing a safe and sound investment.

Our Purpose

Cause Analytics' ultimate purpose is to create superior long-term economic rewards for our shareholders.

As a free enterprise operating with the market, our shareholders provide the necessary capital that makes our business and our vision possible. For this reason, our shareholders have a right to receive their economic returns.

In order to create superior long-term economic rewards for our shareholders, we must provide excellent service to our customers, our source of revenue.

To maintain excellent customer relations we need outstanding team members who diligently serve our customers. To attract and retain outstanding team members, we must reward them financially and create an environment where they can learn and grow.

Our economic results are significantly impacted by the success of our communities. We recognise that the quality of life of our communities has an impact upon the growth of our industry.

Therefore, we manage our business with long-term community relations in mind, as an integrated whole that ultimately rewards the objectives of our shareholders. For it is with the investment of our shareholders that we can provide quality customer service and have a positive local impact upon our communities.  Excellent service is key to our purpose as highly motivated individuals that is dedicated to contributing to the growth and well-being of the communities we serve.


At Cause Analytics, we remain committed to our long-term strategic objectives. 

To be a high performance business intelligence service provider that can survive and prosper in a rapidly changing, highly competitive, globally integrated environment. 

  1. Achieving our goal;
  2. The "World standard" revenue-driven sales organisation;
  3. "World standard" customer service community;
  4. Commitment to life-long education and learning; and
  5. Our passions

Achieving Our Goal

To maximise our independence and prosperity over the long term, we aim to achieve a superior Earnings Per Share (EPS) growth rate. We refuse to sacrifice the fundamental quality and competitiveness of our business by taking unreasonable risk.

We recognise that other choose the “easy” way to rapid EPS growth through artificially cutting costs. This method, however, fails to invest in the long-term future and would destroy our capability to efficiently compete.

The intelligent way of achieving superior EPS growth is by growing revenues and providing a superior service. To achieve our goal we will systematically enhance our margins, improve our efficiency, expand our profitable product offerings, and create more effective distribution channels.

The "World Standard" Revenue Driven Sales organisation

At Cause Analytics, our selling involves identifying our customers’ legitimate needs and finding ways to help them achieve their economic goals by providing the right products and services.

Effective selling requires a disciplined approach in which our team members enquire into the financial goals and problems facing customers, so that we can help them meet their objectives and solve financial problems.

Effective selling also involves executing exceptional support by team members, as well as product developers who care about our product. We see service and sales as fundamentally connected to the ongoing development and design of our product.

"World Standard" Departments

Cause Analytics operates as a series of “Departments”. The “Department” concept is the foundation for decision making and the basis for responsive, reliable and empathetic customer-focused activity.

By putting decision making closer to the customer, all local factors can be considered and we can ensure that the customer is being treated as an individual.

To operate in this decentralised decision making fashion, we must have highly trained team members who understand Cause Analytics’ philosophy and are “masters” of their areas of responsibility.

Commitment To Education/Learning

Competitive advantage is in the minds of our team members. We are committed to making substantial investments in team member education to create a “knowledge-based learning organisation” founded on the premise that knowledge (understanding), properly applied, is the source of superior performance.

We believe in systematised learning founded on Aristotle’s concept that “excellence is an art won by training and habituation.” We attempt to train our team members with the best knowledge and methods in their fields and to habituate those behaviors through consistent management reinforcement. The goal is for each team member to be a “master” of his or her role, whether it be a data scientist, analyst, customer service assistant, developer or any other job responsibility.

Our Passions

  1. To be the best business intelligence service provider possible.
    Our fundamental passion is our Vision: To be the best business intelligence service provider possible. We believe that the best can be objectively evaluated by rational performance standards in relation to the accomplishment of our mission.

  2. To consistently provide the customer with better value through rational innovation and productivity improvement.
    To be the best of the best, we must constantly find ways to deliver better value to our customers in a highly profitable manner. This requires us to keep our minds focused at all times on innovative ways to enhance our productivity.